alone Souliers’ AW24 Main Collection celebrates modernity and heritage, drawing inspiration from the enduring elegance of Italy's mid-century architecture. Co-Creative Directors Coco Fong and Valerio Bava bring a fresh perspective for the new season, curating a collection of reimagined icons, sensual tones and irresistible textures.
A story of simplicity and sophistication, AW24’s L’Appartamento campaign uncovers the extraordinary in the everyday. Each image, set against a backdrop of quotidian objects, captures fleeting moments in a woman’s daily life as she wanders through metaphysical spaces. Her shoe collection is artfully placed while her handbags take the spotlight as objets d’art.
As described by our Co-Creative Director, Valerio Bava, "Getting to source and picture the collection against some of our favourite designers’ pieces has been such a joy. We wanted to highlight the synergy between the shoes and the objects, which informed not just the seasonal inspiration but our personal design aesthetic as well.”
SEASON-DEFINING DETAILS
Sensual tactility and a fresh colour palette highlight the new collection’s heroes. Exclusively available at Malone Souliers, Maureen and Uma are updated in a deep rosewood red with light-catching patent accents. In the same hue, timeless flats Barry and Ulla join the exclusive line-up, alongside the black mesh Maureen flat. Made for elegant modern moments, each style is rich in tone, texture and craftsmanship.
Marabou feathers adorn the Raffaella and Andrea slingback, while a delicate, geometric chain – resembling the Malone Souliers crest – is meticulously hand-stitched onto the new Virna pump and signature styles, Maureen and Norah. The Jazz slingback and Vivienne clutch are embellished with a cascade of crystal stripes in perfect synergy, a chic yet simple way to instantly elevate evening denim and tailored suiting with a touch of sparkle.
Everyday icons that take you from day to night include Rosella and Silvana. These new boot silhouettes feature the half crest from Pre-AW24 and will work just as well over jeans as they will under wide-leg trousers. The Spencer ballet flat in mauve satin is another charming style, elegantly accented with velvet ribbons that cross at the ankle. For a seamless transition from daytime lunches to after-dark soirées, the Mora platforms, Mona mules and Vittoria clutch, rendered in lustrous velvet, radiate a seductive charm.
“We wanted to highlight the synergy between the shoes and the objects, which informed not just the seasonal inspiration but our personal design aesthetic as well.”
Co-Creative Director, Valerio Bava
Fall in love with the new shapes, fresh hues and irresistible textures of Malone Souliers’ AW24 Main Collection. Now available online at Malonesouliers.com and at Harrods’ Shoe Heaven.