London Fashion Week: Our SS25 Collection Revealed

n exclusive preview of next summer’s most-coveted designs, straight from London Fashion Week.

Malone Souliers returns to the original home of London Fashion Week to unveil The Pin-Ups, our much-anticipated SS25 collection. This season, our Co-Creative Directors Coco Fong and Valerio Bava delve into the rich nostalgia of 1950s pin-up culture, drawing inspiration from vintage magazines, classic billboards and cinema.

With a nod to old-school Hollywood glamour, the collection combines flirtatious femininity with a bold sartorial edge. Read on for all the highlights from our London Fashion Week presentation and enjoy an exclusive first look at the designs set to define next summer’s style.

Our London Fashion Week presentation took place on Monday, 16th September at Somerset House – the original home of London Fashion Week. Three separate rooms were transformed into experiential spaces, featuring explosive colours and bold patterns covering the walls and floors – from optical illusions to polka dots and statement stripes.

Immersive floral sculptures by Hamish Powell transformed one room into a striking monochromatic installation, with yellow flowers climbing up the walls. In another, pink and red scattered arrangements enhanced the illusion of the space.

We were delighted to invite friends of the brand to view the collection – and to see how they styled our pieces. Among them were Phoebe Torrence, who wore our satin Vesper slingbacks, Isabella Charlotta Poppius in rosewood-red Mona mules and Therica Wilson-Read, who paired our feather-embellished Raffaella slingbacks with the burgundy satin Vittoria clutch. Our Co-Creative Directors, Coco Fong and Valerio Bava, were joined by Amber Anderson, who carried the silver Audrey handbag. Also making an appearance were Daryll Neita, who styled the Mona mules with the Divine handbag, and Honour Swinton-Byrne, who opted for the tall Silvana boots.

The SS25 collection includes new silhouettes as well as returning favourites in updated guises. Named after female icons of eras past, seasonal heroes are characterised by dazzling embellishments and innovative materials – showcasing a modern take on nostalgia.

The Malone Souliers SS25 collection launches in January 2025 online at MaloneSouliers.com.